Can you think of anything more frustrating than spending your precious time writing content for your website or social media only to have it go unseen or ignored? Attention spans are at an all-time low and more people are viewing content on their smartphones. Creating engaging content for your business is more crucial than ever before. And the demand for visual content, such as infographics and motion graphics has risen substantially in recent years. In fact, graphics have become the preferred mode of communication. So much so that Facebook algorithms will promote posts containing graphics over those that contain only text. And websites like Instagram, Snapchat, and Pinterest rely mainly on image-based content.
Grab Reader’s Attention
65% of us are visual learners, so graphics that can be easily scanned and viewed are the most direct path to quickly grabbing a reader’s attention. The best way to persuade your audience is to add compelling images and photos to your message. People are most drawn to images of other people, so be sure to include interesting realistic images of smiling faces. But, don’t forget a caption. They are the most read parts of your ad and compel the reader to action.