Anyone can write strong content to support their website, social media, or other platforms in today’s world. They can also disseminate that information through platforms such as MailChimp or Constant Contact to help promote their brand as part of their strategy. But does that mean they are doing it correctly?
The downfall for a lot of people in today’s technology-driven world is data. There is so much data at everyone’s fingertips, but it’s often under utilized or it goes unnoticed. A strong marketer should know how to read and understand Google Analytic reports, and how to leverage them successfully.
The most basic report for Google Analytics is the traffic report, also known as the Pages report. This report will show you how much traffic occurs on your website pages. It also displays other important metrics such as time spent on your website and bounce rate.
You can get more specific and examine page views by source and page views by title. The page views by source will show you where your traffic comes from such as social media versus organic searches. You can also look at page views by title, which will allow you to see which posts are getting more clicks than others. This could help you determine which content will perform better on your website with your audience.