Social media is a powerful tool that has quickly become one of the best ways to market for small to medium business owners. Though it can be tempting to dive right in to social media marketing without much knowledge due to its low cost and apparent ease of use, business owners should have a working knowledge of how to use it to its best advantage. Here are five ways that many small business owners are using social media to effectively advertise and market their products and services:
To Increase Top-of-Mind Awareness
Making sure your prior customers or prospects continue to think of you when they need your products or services requires consistent marketing. Fortunately, with the low cost of social media marketing, small business owners can make sure their prospects are continually reminded of how they can help them. Boosting posts about new products or services for as little as $15-$20 on Facebook is a great low-cost marketing tool that takes advantage of the platforms demographic information.
Businesses can also create ads featuring new products or inventory for Instagram or engage with followers on Twitter. Consistent creation and promotion of posts is a low-cost way to make sure potential customers know who to call when they have a need.