As social media use increases across the globe, so does its effectiveness for boosting customer engagement and overall sales. Last year alone, an estimated 2 billion people were on social, and that number is expected to steadily climb towards 3 billion by 2020. Because of this direct access to what some experts say is the largest demographic of consumers, brands and businesses everywhere are upping their social media strategies to take full advantage of potential sales gains. To keep your social tactics up to par, use these top three strategies to boost your revenue online.
Create user-friendly shareable content
The first step to any social media strategy is good content, that goes for online sales as well. In order to effectively communicate the benefits of your products to a potential customer, your message has to be clear, concise and attention-grabbing. One tactic for creating social-friendly content is to accompany your text with stunning images. A recent study revealed that more than 70% of users find images twice as attractive as posts with text only. There are plenty of resources online that provide beautiful, royalty-free images that will boost your message past the competition.
Additionally, infographics are a great tool to depict statistics and facts about your product in an engaging way. Using free or inexpensive resources like these will ensure your content is extraordinary, even if you are a little short on talent in the design area. So not only is your content meaningful and relatable, but studies show that visual content is 40 times more likely to get shared than other type of content.