Small businesses are in a unique position of needing to increase their customer or client base while operating on a small marketing budget. While they cannot afford network television commercials or full page ads in popular magazines, they still need to achieve business growth and remain top-of-mind for potential customers. This makes digital marketing an ideal choice. Digital marketing strategies can be very affordable while still reaching a small business’s ideal target market. Are you considering digital marketing in your overall growth plan? Here are three strategies you should look into:
Facebook Boosts and Ads
Almost every business has a Facebook page, but many business owners don’t realize that without spending a little money on this platform, their efforts are rarely seen—even by those who like their page. If you have a very small budget, consider boosting a few posts every week that contain original content such as blog posts. You can reach hundreds of potential customers in a specific geographic area or demographic for as little as $15-$20 per boost.
If you have a bit larger budget, you can look into a Facebook ad campaign that is complete with branding graphics and a call-to-action. The best thing about marketing on Facebook is that you gain access to the platform’s demographic information they’ve gathered over the years and their analytics so you can see how each of your campaigns is performing.