With 2017 drawing closer to an end, experts are already seeing new trends emerge that will transform digital business in 2018. While some of these trends may have been on the scene for a few years, the ability to utilize them in online business marketing and communications will skyrocket. Subsequently, the tactics and platforms businesses use to employ these trends will continue to evolve as well. Below, check out three emerging trends that are sure to revolutionize digital business as we know it.
Artificial Intelligence has been a hot topic for a number of years, but will continue to change the way brands do business online and most importantly, the way they interact with their customers. No longer will AI be a far-fetched concept utilized by top corporations, or only widely used in smartphone assistance like Siri or Alexa. That gap will continue to close as more businesses are anticipated to begin using AI for interacting with their customers. Expected to infiltrate email marketing and content generation, AI is expected to completely transform how everyday businesses connect to their audiences, and handle customer service related tasks.